STRATEGIC AND CONTENT ANALYSIS OF THE “TBA TV” MEDIA NETWORK
This analytical report has been prepared and compiled by the South Azerbaijan Center for Strategic Studies (SACSS) with the aim of examining diaspora media and their impact on regional geopolitical equations.
The emergence and continued activity of diaspora media on digital platforms, especially in regions marked by geopolitical and ethnic tensions is a phenomenon that requires in-depth analysis from the perspectives of communication sciences and security studies. The TBA TV network, operating on YouTube under the handles @TBATV and @TBATVaz, represents a prominent example of media that define their mission beyond mere information dissemination and function as active agents in redefining national identity and steering political movements. By focusing on Azerbaijanis worldwide, and particularly on the issue of South Azerbaijan, this network seeks to build a bridge between domestic demands and international pressures through the expertise of diaspora elites. This report provides a comprehensive examination of the channel’s structural, content-based, theoretical, and user-interaction dimensions in order to clarify its role in representing regional crises and influencing public opinion.
